by The global men skin care products market size was valued at USD 16 billion in 2023 and is expected to be worth around USD 29.61 billion by 2033, at a CAGR of 6.40% from 2024 to 2033.
Key Takeaways
- Europe contributed more than 32% of market share in 2023.
- Asia-Pacific is observed to witness the fastest expansion during the forecast period of 2024 to 2033.
- By type, the synthetic segment held the dominating share of the market in 2023.
- By product, the cream & moisturizers segment dominated the men skin care products market in 2023.
- By age group, the 19 to 35 segment dominated the market in 2023.
- By distribution channel, the supermarket & hypermarket segment held the largest share of the market in 2023.
- By distribution channel, the e-commerce segment is expected to expand at the fastest rate during the forecast period.
The Men’s Skincare Products Market has witnessed a significant surge in recent years, reflecting a transformative shift in grooming trends and a growing awareness among men regarding skincare routines. Traditionally dominated by women, the beauty and personal care industry has seen a notable expansion into the male demographic, with men increasingly seeking specialized skincare products to address their unique needs. This evolving consumer landscape has given rise to a flourishing market for men’s skincare products, offering a diverse range of solutions tailored to enhance skin health and appearance.
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Drivers:
Several factors drive the growth of the men’s skincare products market. Firstly, changing societal norms and an increased emphasis on personal grooming have led men to adopt comprehensive skincare regimens. Moreover, rising awareness about the harmful effects of environmental factors on skin health, coupled with a desire for a youthful and well-groomed appearance, has propelled the demand for specialized skincare products among men. The industry is also benefiting from the influence of social media, with male influencers and celebrities promoting skincare as an essential component of self-care and personal well-being.
Region Snapshot
The men’s skincare products market exhibits a global footprint, with robust growth observed across various regions. North America and Europe have emerged as key contributors to market expansion, driven by a progressive cultural shift toward embracing skincare as part of a daily routine. In the Asia-Pacific region, particularly in countries like South Korea and Japan, a long-standing culture of skincare has seamlessly integrated men into the market. The Middle East is also witnessing a surge in demand, as men in the region increasingly prioritize grooming and personal care.
Men Skin Care Products Market Scope
| Report Coverage | Details |
| Growth Rate from 2024 to 2033 | CAGR of 6.40% |
| Global Market Size in 2023 | USD 16 Billion |
| Global Market Size by 2033 | USD 29.61 Billion |
| Europe Market Size in 2023 | USD 5.12 Billion |
| Europe Market Size by 2033 | USD 9.57 Billion |
| Base Year | 2023 |
| Forecast Period | 2024 to 2033 |
| Segments Covered | By Type, By Product, By Age Group, and By Distribution Channel |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
By Type:
The Men’s Skin Care Products Market can be segmented by type into various categories that cater to different skincare needs. Common types include cleansers, moisturizers, toners, serums, and specialty products such as anti-aging creams or acne treatments. Each type addresses specific concerns, providing a comprehensive range of options for men seeking tailored skincare solutions.
By Product:
The market further diversifies based on specific products offered to men. This segmentation encompasses a wide array of skincare items, including facial cleansers, exfoliants, shaving creams, aftershaves, and eye creams. Manufacturers often formulate these products with ingredients designed to address distinct aspects of male skincare, such as sensitivity caused by shaving or the need for hydration.
By Age Group:
Understanding that skincare needs evolve with age, the Men’s Skin Care Products Market is categorized by age groups. Segments may include products designed for young adults, focusing on oil control and acne prevention, as well as formulations targeting middle-aged and older men, which often emphasize anti-aging properties and hydration to combat the effects of aging on the skin.
By Distribution Channel:
The distribution channel is a critical aspect of the market segmentation, determining how products reach consumers. Men’s skincare products are distributed through various channels such as online retail, specialty stores, department stores, and pharmacies. E-commerce has witnessed significant growth, offering consumers the convenience of purchasing products from the comfort of their homes, while brick-and-mortar stores provide a hands-on shopping experience.
Recent Developments
- In November 2023, Gillette Gaming introduced a brand-new, imaginative idea called Hit Reset with Gillette to uplift and motivate gamers and fans everywhere.
- In January 2023, on its UK website, Bulldog Skincare launched the debut of a new AI Skin Advisor that was created in collaboration with Revieve, a producer of digital brand experiences and self-diagnostic solutions. Bulldog Skincare hopes this new AI-powered selfie-analyzing experience will make the skincare process more exciting and approachable for males. In less than a minute, Bulldog’s AI complexion Advisor analyzes the user’s complexion to provide a customized skincare regimen and maintenance advice.
- In August 2022, The Blackstone Collection, a range of medical-grade cosmetics explicitly designed for male skin, was introduced by Solvaderm.
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Competitive Landscape:
The competitive landscape of the men’s skincare products market is characterized by a dynamic interplay of established players and emerging brands. Major cosmetic and personal care companies have recognized the growing potential in the male grooming sector, leading to an influx of innovative products catering specifically to men. Established brands leverage their global presence and marketing prowess, while niche players often focus on unique formulations and natural ingredients to carve a niche. E-commerce platforms play a pivotal role in the distribution of these products, allowing both traditional and digital-native brands to reach a diverse and widespread consumer base. As the market continues to evolve, competition intensifies, prompting companies to invest in research and development to stay at the forefront of this burgeoning industry.
Men Skin Care Products Market Companies
- Procter & Gamble plc
- L’Oreal S.A
- Unilever PLC
- Clinique Laboratories
- Emani Limited
- Johnson & Johnson Services Inc.
- Aveda Corporation
- Maapilim Company
- Dr. Bronner’s Company
- Chattem Inc.
Segments Covered in the Report
By Type
- Synthetic
- Natural/ Organic/ Herbal
- Others
By Product
- Shave Care
- Cream & Moisturizers
- Sunscreen
- Cleansers & Face Wash
- Others
By Age Group
- Below 18
- 19 to 35
- 36 to 50
- Above 50
By Distribution Channel
- Supermarkets And Hypermarkets
- Convenience Stores
- Pharmacies
- E-Commerce
- Others
By Geography
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
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