Point-of-care Ultrasound Market Size to Rise USD 8.55 Bn by 2033

The global point-of-care ultrasound market size is expected to increase USD 4.31 billion by 2033 from USD 8.55 billion in 2023 with a CAGR of 7.1% between 2024 and 2033.

The Point-of-care Ultrasound (POCUS) market is experiencing rapid growth and evolution due to advancements in technology, increasing demand for portable medical devices, and the expanding applications of ultrasound in various medical specialties. POCUS refers to the use of ultrasound at the patient’s bedside for real-time imaging and diagnosis, eliminating the need for conventional imaging modalities like X-rays or MRI scans. This technology has gained popularity among healthcare professionals for its portability, ease of use, and ability to provide immediate diagnostic information, thus enhancing patient care in diverse clinical settings.

Key Points

North America held the largest share of 34% the market in 2023. The region is observed to sustain the position during the forecast period.
Europe is expected to witness the fastest rate of growth while being the second largest marketplace in the upcoming years.
By type, the diagnostic segment led the point-of-care ultrasound market with the largest share in 2023.
By type, the therapeutic segment is observed to witness a notable rate of growth during the forecast period.
By portability, the trolley-based devices segment held the largest share of the market in 2023. The segment is observed to continue to grow at an impressive rate during the forecast period.
By portability, the handheld devices segment is observed to grow at the rapid pace during the forecast period.
By application, the emergency medicine segment held the largest share of the market in 2023.
By end users, the hospitals segment accounted for the largest market share in 2023.
By end users, the clinics segment is expected to grow at a rapid CAGR during the forecast period.

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Growth Factors

Several key factors are driving the growth of the Point-of-care Ultrasound market. Firstly, technological advancements have led to the development of more compact, lightweight, and user-friendly ultrasound devices, making them accessible to a wider range of healthcare providers, including clinicians in remote or resource-limited settings. Additionally, the increasing prevalence of chronic diseases such as cardiovascular disorders, respiratory conditions, and musculoskeletal injuries has heightened the demand for point-of-care ultrasound for early diagnosis, monitoring, and treatment guidance.

Moreover, the growing emphasis on value-based healthcare and the need for efficient diagnostic tools have propelled the adoption of POCUS across various medical specialties, including emergency medicine, critical care, obstetrics, gynecology, and primary care. POCUS offers real-time visualization of internal organs, tissues, and blood flow, enabling clinicians to make prompt and accurate clinical decisions, thereby improving patient outcomes and reducing healthcare costs associated with unnecessary imaging tests or hospital admissions.

Furthermore, the COVID-19 pandemic has accelerated the adoption of POCUS in frontline healthcare settings for the rapid assessment and monitoring of respiratory complications, such as pneumonia and acute respiratory distress syndrome (ARDS), associated with the virus. The versatility of ultrasound in assessing lung pathology and guiding procedures like central venous catheterization and lung puncture has positioned it as a valuable tool in the fight against the pandemic, driving its integration into clinical protocols and workflows.

Point-of-care Ultrasound Market Scope

Report Coverage	Details
Growth Rate from 2024 to 2033	CAGR of 7.10%
Global Market Size in 2023	USD 4.31 Billion
Global Market Size by 2033	USD 8.55 Billion
U.S. Market Size in 2023	USD 1.03 Billion
U.S. Market Size by 2033	USD 2.03 Billion
Base Year	2023
Forecast Period	2024 to 2033
Segments Covered	By Type, By Portability, By Application, and By End users
Regions Covered	North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Point-of-care Ultrasound Market Dynamics

Drivers

Several drivers are contributing to the expansion of the Point-of-care Ultrasound market. Firstly, the increasing prevalence of chronic and lifestyle-related diseases, such as diabetes, hypertension, and obesity, has fueled the demand for portable diagnostic devices that enable early detection, monitoring, and management of these conditions. POCUS offers a non-invasive, radiation-free imaging modality that can be readily performed at the patient’s bedside, facilitating timely interventions and personalized treatment plans.

Additionally, the growing adoption of telemedicine and remote patient monitoring solutions has created new opportunities for the use of POCUS in virtual healthcare delivery models. With the advent of wireless connectivity and cloud-based image storage solutions, clinicians can remotely supervise ultrasound examinations, interpret images in real-time, and provide timely feedback to patients and healthcare providers in remote or underserved areas. This remote diagnostic capability enhances access to quality healthcare services, particularly in regions with limited healthcare infrastructure or specialist expertise.

Moreover, the rising healthcare expenditure, coupled with the increasing focus on preventive care and early intervention, has prompted healthcare providers to invest in point-of-care ultrasound as a cost-effective and efficient diagnostic tool. POCUS enables rapid triage, diagnosis, and treatment decision-making, reducing the time to diagnosis and improving patient flow in busy clinical settings such as emergency departments, intensive care units, and outpatient clinics. As a result, healthcare organizations are recognizing the value of POCUS in enhancing clinical workflows, optimizing resource utilization, and improving patient satisfaction metrics.

Restraints

Despite the promising growth prospects, the Point-of-care Ultrasound market faces certain restraints and challenges that may impede its widespread adoption and market penetration. One of the primary barriers is the high initial cost associated with acquiring POCUS equipment, particularly for smaller healthcare facilities, clinics, and ambulatory care centers with limited financial resources. The procurement and maintenance costs of ultrasound devices, along with the training and credentialing requirements for healthcare professionals, can pose significant financial burdens on healthcare organizations, hindering their investment in POCUS technology.

Additionally, the lack of standardized training and certification programs for point-of-care ultrasound operators remains a concern, as it may affect the quality and consistency of ultrasound examinations performed across different clinical settings. Without proper education, training, and proficiency assessment, there is a risk of misinterpretation or misdiagnosis of ultrasound images, potentially compromising patient safety and clinical outcomes. Addressing this gap requires collaboration among professional societies, regulatory bodies, and educational institutions to establish standardized curricula, competency frameworks, and certification pathways for POCUS users.

Moreover, regulatory challenges related to the approval, clearance, and reimbursement of point-of-care ultrasound procedures may limit market growth and innovation in certain regions. The variability in regulatory requirements across different countries and healthcare jurisdictions can create barriers to market entry for manufacturers, delaying the commercialization of new POCUS technologies and restricting patient access to innovative diagnostic solutions. Streamlining the regulatory pathways, harmonizing standards, and enhancing reimbursement mechanisms for point-of-care ultrasound services are essential for fostering market competitiveness, encouraging innovation, and ensuring patient access to quality care.

Opportunities

Despite the challenges, the Point-of-care Ultrasound market presents several opportunities for growth and expansion, driven by evolving healthcare trends, technological advancements, and strategic partnerships. One of the key opportunities lies in the integration of artificial intelligence (AI) and machine learning algorithms into point-of-care ultrasound systems to enhance diagnostic accuracy, automate image analysis, and facilitate decision support for clinicians. AI-powered ultrasound solutions can assist healthcare providers in detecting subtle abnormalities, quantifying disease severity, and predicting patient outcomes based on imaging data, thereby augmenting clinical decision-making and improving patient care pathways.

Furthermore, the increasing adoption of point-of-care ultrasound in non-traditional clinical settings, such as primary care offices, community health centers, and remote clinics, presents a significant growth opportunity for market players. The decentralization of healthcare services, coupled with the growing trend towards personalized medicine and patient-centered care, has created a demand for portable diagnostic devices that enable point-of-care testing and imaging outside of traditional hospital settings. By expanding their product portfolios and distribution networks to target these emerging markets, manufacturers can capitalize on the growing demand for point-of-care ultrasound among primary care providers, nurse practitioners, and allied healthcare professionals.

Moreover, the rising prevalence of chronic diseases and the aging population demographic are driving the demand for point-of-care ultrasound solutions that cater to specific clinical needs, such as cardiovascular assessment, musculoskeletal imaging, and obstetric care. Market players can differentiate their offerings by developing specialized ultrasound probes, software applications, and clinical protocols tailored to different medical specialties and patient populations. By providing comprehensive solutions that address the unique diagnostic challenges and workflow requirements of healthcare providers, manufacturers can enhance their market competitiveness and capture a larger share of the growing point-of-care ultrasound market.

Recent Developments

In October 2023, Butterfly Network announced a 5-Year co-development agreement with Forest Neurotech for next-generation brain-computer interfaces using ultrasound-on-chip technology. The agreement includes USD 20MM to be paid to Butterfly for annual licensing, chip purchases, services, and milestone payments, of which USD 3.5MM was received on signing.
In October 2023, GE HealthCare announced that it signed a USD 44 million contract with the Biomedical Advanced Research and Development Authority (BARDA) part of the Administration for Strategic Preparedness and Response (ASPR) within the U.S. Department of Health and Human Services (HHS) to develop and obtain regulatory clearance for next-generation advanced point-of-care ultrasound technology with new artificial intelligence (AI) applications.
In July 2023, Konica Minolta Healthcare Americas Inc. announced the launch of PocketPro H2, a new wireless handheld ultrasound device for general imaging in point-of-care applications.
In February 2022, Philips announced it has expanded its ultrasound portfolio with advanced hemodynamic assessment and measurement capabilities on its handheld point-of-care ultrasound, Lumify. Lumify assists clinicians in quantifying blood flow in a wide range of point-of-care diagnostic applications including cardiology, vascular, abdominal, urology, obstetrics, and gynecology as well as helps in the early assessment of gestational age and the identification of high-risk pregnancies.

Competitive Landscape

The Point-of-care Ultrasound market is characterized by intense competition, with several established players and new entrants vying for market share through product innovation, strategic partnerships, and geographic expansion. Leading manufacturers such as GE Healthcare, Philips Healthcare, Siemens Healthineers, and Fujifilm Sonosite dominate the global POCUS market, leveraging their extensive product portfolios, brand recognition, and distribution networks to maintain their competitive edge. These market players offer a wide range of ultrasound systems, transducers, and accessories designed for point-of-care applications across various medical specialties, catering to the diverse needs of healthcare providers worldwide.